TV Shopping and T-Commerce in Europe offers the most comprehensive overview yet of all aspects of television shopping in Europe and has been written by Screen Digest and Goldmedia of Berlin. Both companies have significant experience in this field and Goldmedia has published an annual study of T-commerce in the German market since 2000.
T-commerce comprises the following categories - all of which are covered in this report:
TV shoppingDirect response TVTravel shoppingInteractive TV applications
A comprehensive market analysis is provided for each of these categories and market players are assessed and compared on the basis of key company data and business strategies.
The following markets are covered in the report: UK FranceGermanyItaly Nordic regionSpainBenelux
The research for this report was conducted between January and May 2004 and interviews were carried out with market players and experts in particular T-commerce submarkets.
Goldmedia Gmbh