http://www.screendigest.com/rss/ en-gb Copyright: (C) Screen Digest 240 The growth of on-demand and recording technologies such as the DVR is allowing consumers to view the content they want at a time and place which suits them. IHS Screen Digest has developed forecasts of on-demand consumption and the expected uptake of relevant timeshift-capable consumer products. We aim to take into account the differing strategies of individual players (for example, pay TV VoD operators and free-to-air broadcasters' online catch-up sites) and how these impact viewing habits. We certainly do not expect an explosion in non-linear TV viewing over the next five years, with the vast bulk of consumer viewing time still devoted to linear schedules. However, there are key territorial differences. The US is the frontrunner in the evolution of timeshifted viewing, and by 2015 we expect nearly 17 per cent of viewing to be non-linear. By contrast, Italy and Spain have seen slower development in non-linear viewing, which we expect to reach less than six per cent of consumer viewing time by 2015.(subscription content) http://www.screendigest.com/reports/2011612b/2011_07_timeshifted_tv_viewing_increases/view.html http://www.screendigest.com/reports/2011612b/2011_07_timeshifted_tv_viewing_increases/view.html 2011-08-01 This second 2011 edition of the bi-annual Out-of-Home Advertising Market Monitor assesses global, regional and country-specific trends in 2010, the market's outlook in 2011, and long-term growth potential. Matching these, the report provides insights into the competitive OOH landscape in key regions, with an in-depth analysis of top three global OOH media owners JCDecaux, Clear Channel Outdoor and CBS Outdoor, including regional market shares and growth forecasts.(subscription content) http://www.screendigest.com/reports/2011627a/2011_07_out-of-home_advertising_market_monitor_2011_issue_2/view.html http://www.screendigest.com/reports/2011627a/2011_07_out-of-home_advertising_market_monitor_2011_issue_2/view.html 2011-07-27 Advertising network Specific Media has acquired social network MySpace for $35m - less than 10 per cent of the $580m the previous owner NewsCorp paid for it in 2005. As part of the deal, performer Justin...(free content) http://www.screendigest.com/news/2011_07_specific_media_acquires_myspace_for_35m/view.html http://www.screendigest.com/news/2011_07_specific_media_acquires_myspace_for_35m/view.html 2011-07-01 The recovery in US TV advertising spending is far more robust than the lukewarm improvement in the general economy. In Q2 media company earnings, three TV advertising trends are evident: ·         Local...(free content) http://www.screendigest.com/news/us-tv-advertisings-growth-in-q2-was-explosive/view.html http://www.screendigest.com/news/us-tv-advertisings-growth-in-q2-was-explosive/view.html 2010-08-06 Head of advertising Vincent Létang presents Screen Digest's views on advanced television advertising trends. The presentation was delivered at Advanced advertising conference: 'Towards interactivity and addressability' conference in Amsterdam, on May 11, 2010. It addresses the challenges to traditional TV advertising formats, the impact of DVRs and the opportunities associated with alternative advertising formats: online TV advertising, EPG, VOD and addressable linear TV advertising.(subscription content) http://www.screendigest.com/presentations/10_03_25_adv_tv_adverstising_trends/view.html http://www.screendigest.com/presentations/10_03_25_adv_tv_adverstising_trends/view.html 2010-05-18 This report looks at Google's results in Q4 2009, full-year 2009 and provides forecasts for 2010 with a focus on US and UK performance. Screen Digest looks at the fundamental factors driving the rise of online search advertising both on the demand side (clients categories) and the user side (continuing growth in search engine usage), while analysing the significance and potential consequences of the recent legal and political developments surrounding Google, in China, France and Germany.(subscription content) http://www.screendigest.com/reports/10_searchadvertisingreturnstodoubledigitgrowth/SD-2010-02-SearchAdvertisingReturnsToDoubleDigitGrowth/view.html http://www.screendigest.com/reports/10_searchadvertisingreturnstodoubledigitgrowth/SD-2010-02-SearchAdvertisingReturnsToDoubleDigitGrowth/view.html 2010-02-18 Google reported better-than-expected revenues in Q4 2009 – up 17 per cent year-on-year (yoy). US revenues were up 11 per cent yoy and revenues generated internationally climbed 23 per cent yoy, (21 per...(free content) http://www.screendigest.com/news/adi-100210-vl1/view.html http://www.screendigest.com/news/adi-100210-vl1/view.html 2010-02-10 The American out-of-home (OOH) advertising market has declined by 18 per cent year-on-year in Q2 2009, to $1.82bn, after falling by 18 per cent too in the first quarter too according to the latest figures...(free content) http://www.screendigest.com/news/adi-021009-ca1/view.html http://www.screendigest.com/news/adi-021009-ca1/view.html 2009-10-02