46 results found

Free to view online TV streams and revenues

02 Sep 10
Free-to-view streams and revenues in USA. It contains annual data and forecasts, year-on-year growth rates in volume and value and average buy rates per broadband household in USA, both for the total market and split by genre. The table also indicates the average in-stream and display CPMs for the total market in USA, and includes average revenue per broadband household in USA. Genre splits include an indication of what proportion of total streams and revenue the genre accounts for.
Section: | Broadband Media Intelligence | By territory | North America | USA | Online TV

Free to view online TV streams and revenues

02 Sep 10
Free-to-view streams and revenues in USA. It contains annual data and forecasts, year-on-year growth rates in volume and value and average buy rates per broadband household in USA, both for the total market and split by genre. The table also indicates the average in-stream and display CPMs for the total market in USA, and includes average revenue per broadband household in USA. Genre splits include an indication of what proportion of total streams and revenue the genre accounts for.
Section: | US Broadband Intelligence | Services | Broadband | All Data | Online TV

Free to view online TV streams and revenues

02 Sep 10
Free-to-view streams and revenues in USA. It contains annual data and forecasts, year-on-year growth rates in volume and value and average buy rates per broadband household in USA, both for the total market and split by genre. The table also indicates the average in-stream and display CPMs for the total market in USA, and includes average revenue per broadband household in USA. Genre splits include an indication of what proportion of total streams and revenue the genre accounts for.
Section: | Intelligence for Investors | Data Services | Broadband digital media | USA | Online TV

HDTV platforms, operators, channels

27 Aug 10
Lists the operators and platforms offering high-definition television (HDTV) services in USA. The table includes information on business model, content, launch date, ownership and platform distribution. Operator list is current data. A second tab shows the number of pay, free and total HDTV channels in USA. The data begins with the launch of HDTV and includes five year forecasts.
Section: | TV Intelligence | By territory | North America | USA | HDTV

US TV advertising growth in Q2 was explosive

06 Aug 10
The recovery in US TV advertising spending is far more robust than the lukewarm improvement in the general economy. In Q2 media company earnings, three TV advertising trends are evident: ·         Local...
Section: | Analyst Commentary

Hulu Plus: paying for free

16 Jul 10
Hulu's subscription service Hulu Plus will struggle to attract subscribers due to a combination of consumer reluctance to pay for standalone online subscriptions that focus on entertainment and a content mix that is already widely available for 'free'. However, despite low uptake, the new service launch will have repercussions on the relationships between broadcasters, pay TV operators and premium cable channels.
Section: | Reports | Insight

Mobile content market: Application stores transform the market

12 Jul 10
2009 was a difficult year for the operator distributed mobile content market, particularly in mature Western markets as content shifts from operators' portals to off-portal application stores and the availability of free media content increases. In response to a recent update of Screen Digest mobile media forecasts, Ronan de Renesse, Head of the Mobile Intelligence team, delivered a webinar highlighting key facts and figures regarding the impact of application stores on the mobile content market. Key topics in the presentation included: 2009 trends for mobile video, mobile games and mobile music; impact Apple's App Store on the mobile content market; challenges and opportunities for media companies in the mobile application space; the role of mobile in multi-screen strategies.
Section: | Presentations | Analyst Presentation

CBS partners with Turner for college tournament games

07 May 10
The migration of marquee sports to cable TV continues as Turner Broadcasting agreed to share the college basketball tournament-nicknamed 'March Madness' with CBS Television. The 2011-2024 joint arrangement...
Section: | Analyst Commentary

Platforms, operators, channels

07 May 10
Lists the operators and platforms offering high-definition television (HDTV) services in Canada. The table includes information on business model, content, launch date, ownership and platform distribution. Operator list is current data. A second tab shows the number of pay, free and total HDTV channels in Canada. The data begins with the launch of HDTV and includes five year forecasts.
Section: | TV Intelligence | By territory | North America | Canada | HDTV

The End of the 30-second Spot is Postponed

24 Feb 10
New evidence from viewer research in the UK suggests that owners of digital video recorders (DVRs) time-shift an average 15% of their TV viewing, skipping 70% of the commercials during playback (by fast-forwarding through the breaks). Extrapolating current usage trends and DVR penetration trends, Screen Digest modelling suggests that exposure to linear advertising in the UK could be reduced by 6% by 2013 as a result. That is not, per se, a significant threat at the scale of the entire TV industry but it may require adjusting the business model for some categories of channels that rely on heavily recorded genres like drama. Overall, Screen Digest believes DVR usage will not cause the end of linear spot advertising but believes broadcasters should prepare themselves for heavier DVR usage in the future and explore the opportunities offered by enhanced or alternative TV advertising formats.
Section: | Reports | Insight

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